Brand
The Marble Arch identity
An architect's elevation in Carrara marble: Nash's three arches drawn in fine line, a bronze keystone, Roman capitals for the name and Bodoni for everything we say. Use these files exactly as supplied.
Primary · horizontal
Primary · on night
Stacked · signage and print
Seal · stamps and social avatars
The Arch · line, from 96 pixels
The Arch · solid, for small sizes and the faviconColour
Marble, night and bronze
Roughly 70 percent Carrara and Portland, 22 percent night ink in text and photography, 8 percent bronze. Bronze is for hairlines, keystones and display text from 24 pixels.
Carrara#F3F2EEPage ground
Portland#E8E5DEAlternate bands
Night ink#121820Text and night bands
Gate bronze#9C7A4CRules, keystones, large numerals
Bronze ink#7A5C34Small bronze text on marble
Bronze light#C9A56EBronze on night
Fog#545B65Secondary text
Vein#CDC8BFHairlines
Type
Three voices
Cinzel · the name and Roman numerals
Marble Arch Apartments
Bodoni Moda · headlines and quotes
Your entrance to London
Jost · text, labels and buttons
Four serviced apartments a few minutes from Hyde Park, prepared like a private home and looked after like a fine hotel.
Eyebrow label · four words at mostVoice and photography
How we speak, how we show
Always
- British English: neighbourhood, colour, 16:00, 21 October 2026.
- Calm, exact and warm. We is Marble Arch Apartments, you is the guest or the owner.
- No hyphens and no dashes in anything a reader sees. Use a comma, a full stop or a middle dot.
- Real photographs of our apartments, in daylight, verticals straight, never tinted.
- Homes described by their area: Marble Arch, W2, by Hyde Park.
Never
- Stunning, nestled, boasts, unforgettable, world class, cheap, deal, hurry.
- Exclamation marks or stacked superlatives.
- Text, tints or gradients over a photograph of an apartment.
- A generated or edited room shown as one of ours.
- The logo stretched, recoloured, outlined or redrawn.