A: Appraisal
We visit, measure and tell you plainly what your apartment can earn as a serviced apartment.
For owners
Have an apartment in Central London? We take care of everything.
From the first visit to the last checkout, one team prepares your apartment, finds the guests and looks after them, the cleaning, the repairs and the paperwork.
The proof
We look after apartments like these
Four apartments at Marble Arch, rated 4.6 out of 5 across 132 guest reviews. Every one was prepared by our team: furniture, art, linen, lighting, smart locks, wifi, photography and film.
From A to Z
Twenty six things you will never have to think about
This is what we mean by everything. Hover over each letter, or read straight through.
B: Bespoke interiors
Furniture, art, linen and lighting chosen for your rooms, to the standard of our own apartments.
C: Compliance
Gas, electrical and fire safety, insurance and London's short let rules, handled and recorded.
D: Distribution
Listed on Londoners.com, Airbnb, Booking.com, Vrbo, Expedia and Plum Guide, with one calendar.
E: Entry without keys
Smart locks with a new code for every guest. Nobody waits on a doorstep.
F: Film and photography
Professional photographs and a short film of every apartment before it goes live.
G: Guest screening
Every booking checked before arrival, with identity verification.
H: Housekeeping
Hotel standard cleaning and fresh linen between every stay, and during longer ones.
I: Inspections
A full check after every checkout, with a photo record kept for you.
J: Just in case
A maintenance team on call every day for anything that stops working.
K: Kitchen kit
Cookware, crockery and coffee, stocked and counted between stays.
L: Long stays
Corporate and medical guests staying a month or more, for steadier income.
M: Maintenance
Repairs handled quickly by our own team, with photos before and after.
N: Neighbours
House rules, quiet hours and careful guest selection keep the building calm.
O: Online check in
Guests check in online before they arrive, so nothing is left to the doorstep.
P: Pricing
Rates that follow demand, events and seasons, reviewed every day.
Q: Quality
The same standard in every apartment, from the pillows to the coffee.
R: Reviews
Every review answered, and every comment acted on.
S: Supplies
Toiletries, coffee and essentials restocked before every arrival.
T: Turnovers
Changeovers between guests timed to the minute, on the same day.
U: Utilities
Energy, water and broadband arranged and kept running.
V: Video guides
Short films that show guests how every appliance works.
W: Wifi
Fast wifi installed and tested at every handover.
X: X marks the spot
Clear directions and a short film of the way in, sent before arrival.
Y: Your statements
Clear monthly statements, and a yearly summary for your accountant.
Z: Zero hassle
You hand us the keys. We take care of the rest.
How it works
From first visit to first guest
Six steps, one team, and you are kept informed at each of them.
- I
Tell us about your apartment
Send us the area, the size and a few photographs. We reply to arrange a visit.
- II
We visit and value it
We see the apartment, check the lease and the building rules, and tell you what it can earn.
- III
We agree the terms
A clear agreement that sets out the rent, the term and what each of us looks after.
- IV
We prepare it
Design, furnishing, smart locks, wifi, photography and film, to the standard of our own apartments.
- V
We launch it
Live on Londoners.com, Airbnb, Booking.com, Vrbo, Expedia and Plum Guide, with pricing reviewed daily.
- VI
We look after everything
Guests, housekeeping, linen, maintenance and compliance, from the first booking onwards.
Questions owners ask
Before you decide
Which areas do you cover?
Central London, and above all the streets we know best: Marble Arch, Marylebone, Mayfair, Hyde Park and Paddington.
Is short letting allowed in my building?
It depends on your lease and the building's rules. We read both with you, and check London's short let rules, before anything is agreed.
What about London's 90 night rule?
In Greater London a whole home can be let for short stays for up to 90 nights a year without planning permission. We plan each calendar so your apartment stays within the rules.
Who looks after the apartment day to day?
Our own team: guest care, housekeeping, linen and maintenance, with every visit recorded.
How do I start?
Send us a few details below. We will come back to you to arrange a visit and a valuation.
Start here
Tell us about your apartment
A few details are enough. We will come back to you to arrange a visit and a valuation, with no obligation.